The goal of any digital entity such as a website or blog is to generate conversions. Traffic is...

While we argue about the importance of every new field in a lead capture, we go mad when we have legal obligations to get...

The field of eCommerce continues to grow as a major leader in retail revenue in the United States. According to...

A/B testing is a critical technique to test different versions of your website in order to know which version yields the best...

A user’s website experience is determined within seconds. Users judge fonts, texts, images and media quickly, and...

While video has enhanced the overall customer experience for individuals who choose to do their shopping online and...