In today's challenging business landscape, organizations must accomplish more with limited resources. As a result, prioritizing cross-training has become crucial. By enhancing and diversifying employees' skill sets, companies can operate more efficiently during uncertain financial times and bridge talent gaps.
Among the various marketing metrics that require monitoring and reduction, one stands out as crucial...
Introduction: Software licenses are a significant investment for organizations across industries.
Evaluating the performance of a sales team is essential to determine its impact on an...
Digital adoption has been growing at an unprecedented rate in recent years, and it shows no signs...
Digital adoption has become a buzzword in recent years as more and more businesses have started...
What comes to mind when you think about the factors that propel digital transformation?
WalkMe and Pendo are two popular digital adoption platforms that are designed to help companies...
WalkMe is a digital adoption platform that offers a range of tools and features designed to simplify user...
In today's digital age, information technology (IT) plays a critical role in the successes of...
The goal of any digital entity such as a website or blog is to generate conversions. Traffic is...
The field of eCommerce continues to grow as a major leader in retail revenue in the United States. According to...
A/B testing is a critical technique to test different versions of your website in order to know which version yields the best...
Today’s data driven business environment requires a sharp focus on metrics. When it comes to the less measurable aspects of the e-commerce...
Cartoon animations can be a powerful marketing tool for online marketers. Whether marketers choose an animated...
Driving traffic to an e-commerce site or to a blog is just not enough these days. Once visitors have reached...
Any online business has read the endless articles, blogs and interviews with leading conversion...
In football, both teams are constantly focused on the prize- either winning the specific game or getting...
In the world on online marketing and e-commerce, marketing teams are constantly conducting...
In this post we've compiled 6 of our favorite tips to improve content writing to focus on conversions. After all...
Most companies find reducing the page loading time a simpler task. But, for some reason, miss...
Advertising during the Super Bowl enables a brand to engage with relevant audiences and...
Super Bowl advertising campaigns and strategies were extremely popular this year. The creativity and cross platform...
Pouring massive money into an extensive PPC and SEO campaign can do one thing- drive quality
If you owned a store and a new customer entered, you would immediately try to assess his needs, lead...
User experience, or UX, reflects how a user feels while visiting and navigating your site. Research
A sales funnel as it applies to your website is the process you want your users to experience as they...
The latest statistics on cart abandonment show a shocking 68.07% average. This makes shopping cart abandonment...
Conversion rate optimization (CRO) is key to increasing the ROI of your website. If you have a
With companies like Amazon and Zappos setting the stage, online customer service expectations are more
Your website has a lot of information to convey, too much information in fact to be consumed at a...
For some of us in the tech world, when introducing a new product or feature in our business, we envision...
Customer life cycle is a term used to describe the progression of stages a customer goes through from considering a...
With the evolution of digital technology, sports viewing has undergone a revolution, making the game-watching...
The internet is a very impersonal space. Sometimes being able to talk to your potential customers is all you...
The Internet is a busy place and full of distractions to derail your customers from keeping focus and following through...
Service based companies can save a lot on customer service expenses and improve their client experience by providing certain conveniences on their websites.
Experiential marketing immerses the consumer into an experience of your product by stimulating the senses through sight...
E-commerce business owners often feel they have to make a choice between saving on customer support costs...
Research shows that if you don’t capture your visitor’s attention in 4 seconds or less, expect them to bounce...
While there are several marketing metrics that must be monitored and minimized, among the most important...
Companies today work on multiple marketing channels in order to promote their services and products. This includes both...
Today’s online world faces a challenge – adding a human element to the digital world. Companies do what they...
Marketers in the travel industry work with a slightly different crowd of people as travel-related companies sell experiences more than anything else...
User training is an integral component of an effective Salesforce training regimen. Salesforce admin typically encounter...
Conversion rate managers, customer experience professionals and marketing managers understand the importance of effective...
Self-service. Whether it is the self-service lane at the gas station or grocery store or your ecommerce website...
Customers are first and foremost the lifeblood of any business operation. Without them, there is no business. Gauging...
Onboarding remains one of the most important components of the customer life-cycle. It doesn’t matter if...
Businesses can differentiate themselves from one another by way of the customer experience. Several exciting innovations...
The digitization of companies is pervasive nowadays. If companies haven’t yet transitioned online, they are in the process...
Workday offers a robust solution in human capital management, financial management applications ETC. Workday’s solution...
In an era where large quantities of data are changing hands all the time, companies are moving towards cloud based...
SAP Concur is an integrated cloud solution that allows management to manage employee spend however, whenever...
SAP SuccessFactors is an all-inclusive human capital management (HCM) software solution that uses the cloud-based SaaS model. Their...
The current solutions for training and onboarding can be divided into two categories. One is face-to-face (F2F) training which was onc...
