2 Simple Landing Page Tips that Can Enhance Conversion Rates
by Toonimo
In the world on online marketing and e-commerce, marketing teams are constantly conducting A/B tests and finding new ways to tweak landing pages to increase conversion rates. For many e-commerce companies, a landing page that increase its conversion rates by even 5% can mean a significant growth of revenue.   In many cases, e-commerce marketing efforts are focused on keywords, calls to action and design for landing page conversion optimization. We'd like to suggest two simpler tips to help increase in the conversion rates of a landing page. As more companies integrate landing pages as their primary lead generating form of marketing, a need to tell a convey a brand personality while evoking a trustworthy message to the consumer. As brand integrity becomes more important, we'd like to offer five unique strategies for presenting a user focused landing page design, while maintaining a personable business to focus on improving conversion rates. Our focus will be to enhance any site with a distinct quality that can transform visitors into converting consumers. Before we continue, it goes without saying that landing page optimization requires constant testing and many tweaks to get the optimal conversion rates.   Personality and Trust: Critical to Conversion If we compare an e-commerce site to a real meeting scenario, then we from the moment of the initial meeting we process various cues, mannerisms and use of language to form our opinion of the other person.  In many ways, landing pages are not very different. When a visitor lands a landing page, their decision to continue navigating or to drop out usually takes about 7 seconds. That's it. While much of the decision is done based on preconceived notions, a portion of the decision is based on the message and design of the landing page. In short, the company has about 5-7 seconds to convince users to either convert or opt out.  A landing page should be distinctly valuable and position the product above any of the competitors.  Here are five strategies that can add personality and trust to any landing page.  Color Color is the most fundamental trigger to consider when designing a landing page.  The psychology of color discusses how color impacts the perception and emotions of user. When designing a landing page that is optimized for conversion, color should be used strategically to inspire a specific reaction without overpowering or dissuading a visitor.  Images of People Nothing conveys trust better than the face of satisfied user on the landing page. A company that remains faceless to its visitors immediately decreases the conversion rate because the user can't engage with or find similar qualities with a page that is not proud of its other consumers.  While putting a face to the company is important, a stock photo or a generic smiling person will not yield optimal results. The key is to continuously test the style, look and personality of the image. Investing time in the right image that resonates with the company's target audience to yield optimal landing page results.  Tone of Language It can't be stated often enough that the tone of language used by a e-commerce business evokes specific responses from visitors. Personality and trust are conveyed by crafting a clear tone of communication that resonates with the user.  A landing page shouldn't sell a product, it should sell a user on the value of a product. Feature the Person Behind the Business Many companies are beginning to include a product video or a intro video that is focused on adding a face to the company.  Explainer videos are gaining popularity as a simple way to add value to any landing page. The personal touch of a video can highlight the human aspects of a business while remaining professional. Along with product videos, another form of gaining trust with customers is to integrate some form of pop-up chat feature to answer any questions. By including some form of on-page intuitive explanation, companies can improve user experience and guide visitors through the funnel.  A guided onsite navigation experience, especially a site with a personalized customer assistance representative can encourage self-service and reduce customer service requests.   Customer Testimonials It's no secret that customer testimonials enhance a sense of trust to any e-commerce company. If there are customers who have submitted their testimonials, these quotes and statements of praise should clearly make it to a landing page. Including customer testimonials to a landing page, immediately bridges the gap between a brand and a consumer.  Concentrating on constant improvement of landing pages can only benefit the conversion rate of any site. Integrating the right colors, messaging, personality and images will increase trust and communicate a message of an approachable and relatable business.   ...
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Changing E-Commerce Conversion Funnels with Simple Statistics
by Toonimo
In the world of e-commerce, every brand works extremely hard to improve conversion rates. The best efforts conversion rate optimization focuses on split testing and refining engagement strategies. You want better conversion rates. According to the most recent VMO ecommerce survey, statistics are indicating that 5 major conversion require attention and improvement across the e-commerce industry. Changing these onsite marketing and engagement tactics will yield better conversion rates and an overall positive shift in revenue. Based on these statistics, here's how to increase the conversion rates of any e-commerce business. (more…)...
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Customer Service for E-Commerce Site: What It’s All About?
by Toonimo
  In the world of e-commerce and online businesses, a brand must maintain stellar customer service at all times. While the larger brands can rely on strong customer service departments, the leaner e-commerce sites have to work exceptionally hard to prove their value at all times. Maintaining a high standard of customer service enables a company to gain trust and credibility among their potential customers. As the level of customer service increases, so does the credibility of the overall brand.  We recently came across an great infographic that describes 7 great ways to provide amazing customer service in the e-commerce industry. Rather than elaborate on all 7 points that are so poignantly laid out below, we are going to focus on two points that we've found to be particularly important in engaging and converting customers. Online Engagement As the infographic states below, many customers visit a site before completing a purchase. They explore the site to gain trust with the brand and to ensure its legitimacy. We've found that once on the site, if a customer is engaged and interacts with the site in a meaningful way then the likelihood of conversion increases significantly. The engagement can be in the form of an online chat feature or a virtual agent that responds to consumer behaviors. In either case, the focus is to keep customers on the site and increase their interest in a product or in the overall company. Delivering an Impressive and Responsive Experience Customers today are searching for online businesses that can deliver excellent customer service at all points of the purchase (before, during and after). The e-commerce site should always focus on continuously surpassing any customer expectations. The responsive nature of the site and the valuable information that the content or any onsite engagement tool provides can determine the level of conversions and long term relationships.     Click to Enlarge Image Success Center— Brought To You By Desk.com This great infographic describes some great ways for any e-commerce site can quickly increase its customer service efforts. Together with excellent onsite engagement tools that provide interesting ways for a customer to interact with a brand, customer service may very well be the most significant conversion tool available. ...
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3 Must Have Onsite Conversion Tools: Yotpo, Toonimo and LiveChat
by Toonimo
  Since its infancy, businesses have measured site traffic solely based on page views. With time, the development of digital marketing has shifted the methods of measure to include more onsite engagement and length of visit, and of course, conversion rate as critical metrics. In the world of e-commerce and online businesses significant resources are invested in driving traffic to an online business site.  Once the traffic does actually land on the site, the rate of onsite conversion spend is remarkably low. According to recent research, for every $92 a site spends on driving traffic to a website, businesses invest only $1 on increasing conversion potential and optimizing the site to boost sales. The difference between traffic to conversion is insane! Why are companies leaving so much potential money on the table? If the customer is already visiting, half the battle is already done. The extra mile of converting them is providing them with a customer friendly experience that guides them through the funnel. In some ways, the onsite conversion efforts could be more important than the traffic. Customer reviews are the most important testimonial an e-commerce business can find. Yotpo enables customers to leave and share their opinions about the products they've purchased. The tool brings the most valuable ones to the forefront of the site and shares the content to the various social channels. Additionally, the e-commerce site can then present these invaluable reviews in a visually appealing way for others to see. In short, Yotpo combines the value of customer testimonials and user generated content in a visually engaging way. As customer reviews grow, the company credibility grows. Positive feedback and positive consumer experiences are what Yotpo are all about. What's great about Yotpo is that it not only enables a e-commerce business to streamline new reviews, the tool also enables seamless integration of existing ones. This great feature, combines with the immediate post purchase email to customers brings the real time marketing to the forefront of any business. Toonimo   Clearly we're a bit biased but in the world of onsite conversion optimization, Toonimo offers some value that others don't. Toonimo enables a company to customize a character that will serve as a virtual salesman that responds to and engages with customer behaviors. Each page can be customized for specific triggers of onsite patterns. In short, Toonimo is like having a full time salesman without the overhead. The character is a virtual guide for customers to feel comfortable with their concerns and can walk visitors through the conversion funnel without feeling pressured. This is by far one of the more popular onsite engagement tools. LiveChat integrates relatively easily on most sites and enables a small window to be placed at the bottom of the screen. LiveChat then becomes a great way for alleviating customer concerns by allowing them to ask any questions directly to a sales or customer service team. The advantage of LiveChat is the real time engagement and interaction that customers and companies can maximize to convert more leads. In Short While money to generate and increase traffic is valuable, it doesn't always translate into sales growth. Companies should be focusing converting existing traffic and engaging visitors to stay longer on the site and increase the conversion potential. ...
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Top 5 Traits of Landing Pages that Convert
by Toonimo
  Conversions. That’s the main word for every e-commerce business and every marketing strategy in the digital age. Without a solid conversion funnel, marketing efforts are virtually useless. An impressive landing page can drive the business to success, while a poorly designed and low functioning landing page will raise questions about the marketing efforts of the team.    The main goal of a landing page is to direct and guide visitors through the conversion funnel and turn a casual reader into a potential lead or maybe even a sale. Significant investments are poured into creating each landing page, all with one goal to get the customer to move from simply 'window shopping' to actually making a purchase.  Is There Such a Think as The Perfect Landing Page? Unfortunately, the perfect landing page is not just a template or formula that can be applied across industries and scenarios. Each brand and product is different, which means that the landing page is crafted around this unique market.  Even within a brand, multiple landing pages are often designed to accommodation the different traffic sources of customers. The social media traffic should receive a landing page that looks different than those searching via Google.Each page is customized to the campaign.  Every landing page has a different goal, and there isn't one standard solution for all landing pages. With that, there are some overarching characteristics that typify the very best ones. Here our top 5 landing page elements that are sure to enhance the creation of conversion-focused landing pages. Headline Start where the customer is not where the company is. A headline attracts, engages, interests and captures the audience. Its there to bring immediate interest. Wording of a headline should be short, sweet and to the point. No more than 10 words. Sub-Headline A great headline grabs the viewer's attention, the sub headline drives home the sale. It makes customers think. The sub-headline is there to persuade by adding more detail to the headline.  Graphics Great landing pages have great graphics.  Graphics should enhance the core message of the landing page, it shouldn't detract. It should add a visual boost to the product. Avoid stock imagery. That will make your product seem cheap and insignificant.  Value Prop Together, the above three need to mesh to communicate the value proposition to the consumer. Why should they sign up? What's in it for them? What does the product offer or problem does it solve?  In some ways, the value proposition should be a statement of pride to any consumer. It answers their most basic question. Call to Action The call to action (CTA) is probably the most important element of any landing page. This is where the conversion happens.  Essential CTA features Button- Yes, it must be a button. Nothing else works.  Big- Make the button big and obvious. Don't go over the top but make sure that it's unavoidable.  Bold- Make the CTA jump from the page. Use a color that is glaringly obvious even with all the other text.  Clear- The text within the button should be clear and explain what the value is to the customer. No more than 5 words.  Live Chat/ Onsite Guide Of all the conversion tools out there, Live chat software or a virtual guide are among the strongest ones. These integrated features, allow brands to break the virtual divide and offer real time conversations with visitors. These features guide users to the unanswered questions and allow them to ask someone along the way. With either a click or responsive guiding, a virtual guide can direct and respond to user actions towards closing the sales funnel. Engaging the user once on the site will always yield higher conversions. ...
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Drive More Engagement in 2015 with this Growth Tip
by Toonimo
  New Year's Day, and the entire holiday season, is focused on celebrating with friends and family. In today's day and age, even family events and holidays are all about digital engagement. Everyone has multiple mobile devices and spends more time engaging with virtual friends and communities than with actual people. With 2015 about to start, what's the one tip to help online businesses drive more onsite engagement? The Power of the Network Some products like communication products are only useful when used with other people. Sure, some customers can try to mimic the interaction of a network by automating the process. Ultimately, the best products are the ones that we would feel comfortable bringing our network to use the product. Especially in the e-commerce and online business industry, upselling and expanding the core customer based is dependent on growing the number of people accessing the site. The most wildly successful products are ones that have been personally recommended. As an example, two recent products have reached tremendous success through an 'invite-only' model, the One Plus One cell phone and Google Inbox. here are 5 tips to boost more audience interest using the invite only theory. 5 Invite Hacks that’ll Drive Growth   1. Delay the “Ask”  Almost every company attempts to integrate an 'invite a friend' into their growth marketing campaigns. Delay the invitation or refer a friend option past the Free trial phase. Wait to ask for a favor from a customer like reaching out to their network until they've reached a specific milestone. Once achieved, these milestones show a higher level of engagement and brand interest. 2. Guide Customer Invites Once a company is asking for referrals, take the time to be as specific as possible. Guiding the existing customer towards the ideal expanded customer within their network, will yield better results. Practically speaking, once a customer logs in with a social media channel like LinkedIn, the ideal customer is now much easier to identify. In fact, great companies will display the names and faces of the ideal customers within the network. That’s powerful. Guiding users is the ideal tool for engaging them and increasing their interaction with the brand. Great sites integrate either a chat feature or virtual guide to help users with possible points that often cause drop rates. 3. Ask for Others to Help Test This invitation only tip works great during free trials. Rather than ask potential consumer to invite their friends, ask them to invite friends that will help test or evaluate the product. Critical to this growth tip, means the company needs to focus on the 'testing' style in terms of content. These prospects are not there to be sold on the first interaction. 4. Follow-up with Invitees If a company has successfully gained sufficient trust that users feel comfortable enough to refer friends, that's a very great step in the right direction. Some companies are actually offering incentives to empower existing users to secure their referrals. 5. Ask Multiple Times Asking too early for referrals is one thing. Making that the only time to ask is even worse. An active call to action that asks them to refer a friend can be effective. Optimize the Onboarding If an online business adheres to these tips, than customers will gladly refer friends and family. Make sure that the process of on boarding new referrals is seamless and simple. Unfortunately, the process of securing a referral via an existing user is considered to be a secondary unimportant issue. Together, these tips will help drive more engagement and customers to any onsite business.  ...
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