Visual Content is Worth 1,000 Words
2014 is the year of visual content. Brands and businesses are realizing that solid visual content are more powerful in engaging and enticing consumers than simple text.
Yes, content remains a critical component of a website. Visuals show a product and highlight its benefits while keeping the consumer in control of the purchase process. A solid graphic will succeed in supporting quality content.
Quality images are directly responsible for increasing conversions by over 22%!
Simple text is ideal for creating the story line. The visual focuses on amplifying and guiding the consumer on a visual journey. An online brand should not rely solely on product reviews and the technical details. Engaging a user means adding value to the product that surpasses any text. Content should be inspiring. It should focus on motivating the customer to continue through the sales funnel. Text is there for initiating an interest, visuals are for converting.
In today's hyper social market, brands are relying more on engaging consumers. In the growing e-commerce and m-commerce markets, visuals are becoming the initial touch point with a consumer. A Facebook post with a supporting graphic yields twice as much engagement over one with simple text. 63% of all social media is made up of imagery – that just shows how much people love their images. To date, brands looking to increase engagement are moving to Instagram, a completely visual platform.
Investing in visuals is important for any brand. Creating visuals doesn't mean spending significant resources. Today, there are many graphic tools can help any business in creating amazing images without much hassle.
Any business can succeed in creating engaging visual content. Here are a few visual creation tips to propel any brand into the year of visual content.
Fotor- This site is great in creating collages. For brands, publishing content from an event, or from a specific campaign is no longer a daunting task. Creating engaging collages is no longer a challenge. A collage of images is engaging, memorable and unique. Creating a collage, provides a new ways for brands to engage with their audience on a number of different levels Don’t forget to give it an alt tag with the targeted keyword in it.
Tip: Creating a Twitter photo collage is easy with their native feature.
POV Images: Brand evangalists are excellent in incorporating personal photos into a brand narrative. Using unique point of view shots, marketing with unique angles can enhance any brand collateral. When creating visual content, remember to focus on consumers using the product. Personal photos are almost always a big hit. Show yourself using the software, wearing the clothing, talking on the phone.
Multiple visuals: One image is good. Two or more is even better. After creating the images, linking to product pages will increase conversion ratings. .
There are many editing platforms available. The best ones include Canva and PicMonkey. Mobile photo editing is great for many brands harnessing real-time marketing opportunities. Visual editing apps like Snapseed, VSCO, and LINE Camera are among the leading ones. Now, designing visual graphics is no longer an expensive process.
Visuals are engaging. They support text to create a unique brand narrative. Engaging consumers with graphics is no longer difficult. A brand interested in continuing the engagement, may consider integrating an onsite virtual agent. By directing and navigating the user journey throughout the site, maintains focus and is responsible for increasing and simplifying the conversion process.
Creating a unique digital story means combining text with supporting graphics. Motivating users to interact with brand content is an ideal way for online brands to engaging existing users and securing relationships with consumers.
is important and does engage the reader, the image or the video, or the virtual agent completes the picture for the viewer....