Check out our innovative features

Product Features

Rule Engine

The rule engine is a main part in Toonimo’s flow, and a powerful tool when building a segmented rule-based walkthrough or engagements.
The rule engine can be used for triggering actions upon custom complex rules in order to activate specific features or a part of a flow.
By implementing the rule engine, Toonimo delivers maximum configuration and adaptation flexibility.

Step-by-Step Guidance

Take the user on a step-by-step journey. This method not only guides the user by telling them what to do but will wait until the user completes that specific task in order to continue to the next step. Step-by-step guidance is great when training or onboarding and keeps the user interacting with the page. Toonimo wants the user not only to have a great experience but also to walk away with the knowledge on how to use the platform.

Audio Tooltips & Text Tooltips

Toonimo supports both audio and text tooltips.

The tooltips can be popped up on specific fields which needs additional context.

Tooltips can be triggered by either mouse hover or mouse click on an existing field or on a new tooltip trigger icon Toonimo can add to the webpage.

Robotic Process Automation (RPA)

With Toonimo’s RPA, you can automate business processes for your users or employees.

For example RPA can be used to:

Reduce mistakes in extensive processes which are prone to mistakes.

Speed up training processes and automate user interactions.

Fill out forms which can be automated.

Integrate information from 3rd party systems into the currently used system.


Within Toonimo’s editor you are able to segment the walkthroughs to different users. We want to make sure that the users feel like they are getting personalized help. We have an assortment of different conditions you are able to choose that will help bring your walkthrough to the next level.

Knowledge Base Menu

Ideal for those using Toonimo for training or onboarding purposes. The search allows your users or employees the ability to browse through the different walkthroughs, URL redirects, videos and articles and select the engagement they want to initiate.

The knowledge base menu can be divided into subsections for a large amount of engagements. It can also be customized to match your branding guidelines.

Each engagement can be segmented so that the users will see only engagements that are relevant to them.

API & Custom Javascript

Toonimo has a full API that allows you to integrate to any third party software or to fire all the events to an external analytics data platform.

Toonimo also supports custom javascript steps, for any purpose that does not come out-of-the-box, you are able to create a custom action. This allows you to bring all your desires to the next level by giving you the ability and flexibility to match your business goals.



Toonimo’s WYSIWYG editor allows you to “keep it simple” while creating your personalized engagements & walkthroughs with no technical skills needed. The editor gives you all the tools you need in order to create a user interactive engagement or walkthrough. This will keep the user engaged and make sure the information was retained.


The launcher starts the walkthrough or a user engagement. We offer a variety of launchers; each has its own specific use and can be fully customizable to fit your branding guidelines.
For example:
  • You can add a launcher button and place it in the page.
  • Choose a vertical “Side button” and place it on the left or right hand side of your webpage.
  • Choose the timer to launch the walkthrough after a specified period of time.
  • Choose browser abandonment to launch the walkthrough if the user is about to leave the page.
  • You can set the walkthrough or engagement to launch immediately right after the page loads.
  • Choose “existing element” in order to launch the walkthrough after the element is clicked on.
  • You can also add a gray screen overlay that prompts the user to engage the walkthrough, which will lead to a higher click through rate (CTR).
  • Add your own customized JavaScript launchers.

Walkthrough Types

Toonimo has not only revolutionized the web UI experience by introducing audio-visual walkthroughs, but we also offer traditional text bubbles walkthroughs. This gives you the choice, to either choose one of the two or combine both text and sound to perfectly suite your users’ needs. Either way your users will be guided through an unforgettable learning experience.


Reach your visitors by using banners, modals, popups, surveys and all digital forms of engagements.
Toonimo allows you to personalize when and where to engage your users.


Toonimo fully supports multiple languages with an auto translate feature.
You can also export and import all languages translated by a professional external translation.
Toonimo’s Audio-Visual guidance product supports all languages and all dialects and accents.

Element Detection Algorithm

Toonimo developed a proprietary patent pending element detection algorithm that uses machine learning in order to detect elements on the page. This patent pending technology will identify the element as long as a human being can detect that this is the same element, even if the layout or design of that element has changed.

Usage Analytics

Toonimo can track analytics which are not necessarily engagement related.

To see how your users or employees are currently utilizing your application Toonimo has developed tracking on users’ behavior for you to later see how you can optimize that experience.

Testing & Optimization

A/B Testing

By using Toonimo you are able to test multiple variations by seamlessly changing any element within the walkthrough or engagement; the scripts, trigger buttons, and overall style of your walkthrough in order to determine which variation will bring the optimal results. You can divide the percentage of traffic each variation will receive.

Set conversion goals which will assist in giving you the clearest picture when conversion rate is the KPI.
Compare which walkthrough variation had a higher completion rate & click through rate (CTR) within our analytic section.
Create multiple variations with ease using our self-served SaaS editor.
Fine-tune your users’ engagement to achieve your ideal user experience (UX).

Split URL Testing

In order to find out exactly how much Toonimo is helping your users complete a funnel, a task, or by how much Toonimo has increased conversions. You are able to divide the user traffic to compare the Toonimo experience with your regular site experience without Toonimo.

Determine the impact of conversion with and without Toonimo, all this can be seen within your personal analytic page.
Create goals and split the traffic volume to see how Toonimo positively affects your platform.


Goal based analytics

Within the analytics page you are able to track conversion rates, number of conversions, bounce rate, time on page, click through rate and see how many people finished the walkthrough. We want to make sure the clients can see with their own eyes how Toonimo has assisted them.
Within the analytics page you can look at the A/B testing if you had initiated it. Check your goals progress, refine and optimize using the data-driven information to better assist your users.

Within every client’s dashboard, you are able to look at aggregated analytics for each individual walkthrough. You can see platform specific information (i.e. PC/Tablet/Mobile).

Per User Analytics

With Toonimo you can drill down to a user resolution and see all the engagements an individual user had with the platform.

Flow Report

To optimize each flow, Toonimo will you show an aggregated view of the drop-off points between each two steps.

This will allow you to analyze and improve the effectiveness of the walkthrough.

Custom Reports

You can query the usage analytics database with a custom query builder that allows you to add columns, filter and aggregation rules.

You can also save, load the queries and export the results.

Survey Reports

Toonimo can present surveys to users to gather feedback in mass.

Toonimo supports free-text, multi-select and NPS surveys.

Curriculum Reports

With Toonimo you can create curriculums that will either offer your users or employees the preferred onboarding experience or force them to get certified on the list of walkthroughs.


Multiple Environments

Toonimo supports multiple environments which allows you to conduct testing and roll-out the engagements between your Test and UAT environments.
Once you are ready to go live, you can publish selective content and engagements to your Production with a click of a button.
Toonimo does not limit the number of environments.

User Access Control

To help administrate your multiple projects at Toonimo, Toonimo offers a full user access control (UAC) which let’s you create users with different permissions (such as View Analytics, Publish, Edit Environments and more).
Each user can also be assigned to specific projects to support different teams in the same organization.

With Toonimo you can connect your Active Directory to Toonimo’s UAC by using Single-Sign-On (SSO) with SAML protocol.

Version Control

Every change that a content creator user is making into the engagements is being stored. Toonimo allows you to see all the changes that were made and revert back to a previous state of each engagement.

Notification System

Toonimo has a strong patent pending Element Detection Algorithm that uses Machine Learning Technology to detect elements on the webpage.

In case there is a significant page layout change, just like as a human being it would take us time to “re-detect” the new position of the element, Toonimo’s element identifier might find it hard to detect the element as well.

For these cases Toonimo created a Notification System which after a configurable threshold of detection errors per element, it will notify a list of email addresses, and will present a notification on the Toonimo dashboard.


SaaS, Self-Hosted, Private Cloud, On-Premise

Toonimo supports different ways to deploy according to your IT, security and business needs.

The default option is to implement Toonimo in SaaS which lets you enjoy a super quick deployment using our cloud offering.

Toonimo also supports a Self-Hosted model that let’s you host only the rule-engine and resources files on your web servers with or without sending analytics events to Toonimo’s cloud.

If need be Toonimo can set-up a single-tenant private cloud with a “bring your own key” encryption model.

In order to support on-premise environments, Toonimo fully supports either Hybrid or Full On Premise deployments. In some cases without the need to have an external internet connection for isolated environments.

Codeline Implementation

Toonimo wanted to make the implementation process as easy as possible. For every environment (Production / staging / UAT) in a project there is one codeline, all you need to do is implement that codeline one time per environment. No matter if you update the engagements the codeline remains valid and the updates will be made instantly without any hassle. It’s a one-time implementation, set it and forget it.
(You can either copy and paste it to your template section or paste it to your platform’s tag-manager).

For 3rd party applications (such as Salesforce) that do not allow an external codeline injection, please see Toonimo browser extensions (Toonimo browser plugins).


We combine enterprise-class security features in all of our applications, systems, and networks to ensure customer and business data is always protected.

By default Toonimo does not collect any PII.

Toonimo Cloud Security and Compliance:

SOC 2 – Type 2 by Ernst & Young

GDPR compliance

HIPAA compliance

ADA compliance

Yearly penetration testing

On Premise configuration

For our enterprise clients, we offer a full service implementation by also giving you the option for an “on-premise” installation. Toonimo offers professional services in its enterprise model.

Cross Platform
Cross Browser

Toonimo runs across all platforms Pc, tablet, and mobile (Cross-platform). We wanted to make sure no matter what device you are using Toonimo is able to guide your users.
Toonimo’s walkthroughs are visible on the most common Internet platforms such as Internet Explorer, Google Chrome, Edge, Mozilla Firefox, or Apple Safari and more.

Managed service

Account & Success Management

Every Toonimo client will be assigned a success manager that will be handling their needs. The success manager will be with you throughout your journey with Toonimo, not only helping to maximize the potential of the walkthroughs in every aspect but to make sure things are running smoothly and in a timely fashion. Your assigned account & success manager will be your connection to the technical team and will make sure all your technical requirements are achieved.

Professional services

Toonimo also offers professional services.
If time is an issue, let our team to create the walkthrough “end-to-end” for you in a timely fashion.

Technical Support

Toonimo employs the highest caliber of engineers and technicians that will be able to guide you through any questions you might have.
Discover how Toonimo can asisst you to
achieve business goals!