The current solutions for training and onboarding can be divided into two categories. One is face-to-face (F2F) training which was once considered to be the dominant solution in the industry. The relatively new option is online software that specializes in employee training and user onboarding. This solution is starting to take over the training industry and companies are beginning to utilize it as their preferred method. Ultimately, each solution has its advantages and disadvantages in experience and pricing.
Many employees are aware of the dreaded ‘tick box’ training method; This generic method involves day-long activities including dull PowerPoint presentations, video demonstrations, and online learning modules. Suffice to say, these methods fail to inspire, rather they lead in promoting boredom. Sometimes, companies bring in external presenters to teach several employees at once. Without individually targeting employees, some may feel lost and require additional assistance in the form of costly calls to HR or requiring Supervisor assistance. The benefit of online training software is that it erases the need for ‘tick box’ training. With the click of a button, employees can be introduced to a variety of different walkthroughs that will guide them step-by-step in completing an action and can be accessed at any time.
Innovating the Training and Onboarding Process
According to Research and Markets, the online corporate training market is expected to grow by 13% per year with 77% of U.S. companies adopting online training to improve the development of their employees. Nowadays, many small- to medium-sized businesses are in need of training solutions in terms of onboarding new employees or implementing new software. In addition, a large number of companies are coming to the realization that they are not completely utilizing the full investment of their internal platforms. To solve this, some companies use several training solutions while others use none. In this blog post, we will try to provide readers with valid insight on why online training software can be used as the primary form of training.
The Current State of the Training Industry
Current forms of training and onboarding solutions are more agile and targeted. The primary method of training is by walkthroughs that guide the user through a specific process. These solutions can be personalized to certain characteristics such as position in a company. Some solutions offer distinct features and capabilities that let them stand out from the rest.
Here are a few examples of such features:
- With the guidance of a Real Human Voice, users are easily onboarded through audio-visual walkthroughs that interactively guides users and can address them personally.
- Visual Guidance is a powerful feature that helps explain and guide users or employees through a complex funnel with visual cues and CSS effects.
- Step-by-Step Guidance not only guides the user by telling them what to do next but will also wait until the user completes that specific task in order to continue to the next step.
- Validation Paths are designed to make users go through a certain flow in order to move forward. For example, if users forget to fill a certain section when filling out an online form, the validation path feature will grey the screen and highlight the blank area
Reinforcing the user to fill in missing details.
- The Search Menu Widget grants users the ability to browse through different walkthroughs and select the walkthrough they want to initiate. The search menu can be divided into subsections for a large amount of walkthroughs.
- The Reporting and Analytics Dashboard shows aggregated analytics for each individual training session and tracks conversion rates, number of conversions, bounce rate, time on page, CTR, completion rate, and more.
An example of Toonimo's innovative online training features working on Similarweb. Click here to view a live interactive demo of Toonimo's advanced features.
Using Reports Analysis to Improve Training & Onboarding
It is important for companies to use data and analytics to improve their onboarding operations. With an analytics dashboard, companies can view which walkthroughs were most effective and which ones weren’t. With an ROI analysis dashboard, companies can see the efficiency of their investments. Listed below are several other powerful analytics features.
- Personal Analytics: A personal dashboard that enables users to see aggregated analytics for each walkthrough as well as platform-specific information (i.e. PC/Tablet/Mobile).
- Goal-based Analytics: Users are able to track conversion rates, number of conversions, bounce rates, time on page, click through rates, and number of finished walkthroughs.
- ROI Calculator: Grants the ability to count the number of support calls and money saved by integrating particular walkthroughs.
- Visual Analytics: Track walkthrough activation and collect user feedback to improve adoption rates and overall performance.
- Capturing User Behavior: View analytics that show which features customers use, how much time they spend in your application, trends over time, and aggregate results across accounts, users, and custom segments.
What we Learned
The rise of new online software has disrupted the training industry by providing more practical training methods while reducing costs. Companies are now taking this transformation phase as an opportunity for development and progression. Using data and analytics, companies can view just how effective their solutions are working. While AI will eventually be implemented in these solutions, companies, today, are relying on current versions to put them one step ahead of the market.
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