Job Description:
- Responsible for developing, managing, and optimizing online and offline marketing programs . Provide analysis and insight to manage the success of marketing programs. This is a role with heavy influence on content writing, online campaigns and design
Duties and Responsibilities:
- Online Marketing: Drive content and lead creation and conversion via blogs, paid advertising, white papers, SEO, webinars, email marketing, social media, company website and partnering with media sites
- Offline Marketing: Manage conferences, including logistics, content for presentations and marketing collateral
- Implement marketing processes, including tracking of marketing activities and sales conversion in the CRM
- Liaise with sales team and sales development including lead nurturing
- Create and manage analytics of all marketing activities, with heavy emphasis on conversion to sales opportunities and deals closed per marketing channel
Desired Skills & Experience:
- Native English, including superior content writing and communication skills
- 3-5 years of marketing experience preferred – proven success in growth
- Google analytics experience
- Salesforce CRM experience
- Unbounce or similar landing page design experience
- Ideally familiar with ecommerce and media industries, including customer experience and user experience
