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Timing is Everything in Conversions

Written by Toonimo | Jan 28, 2015


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When conversions are at stake, timing is everything. 

For online businesses, most visitors make decisions within seconds of landing on a page. Seconds! 

In the e-commerce and website industry, time manifests itself in two ways. 

Page Load: The speed of a site is critical. Every second counts. With every second of load time, comes more lost conversions. 

Conversions: After page load speed, conversion time is important. Once a consumer is on the landing page, how much time does their navigation journey take, from landing to conversion? 

Most companies find reducing the page loading time a simpler task. But, for some reason, miss out on the more important aspect of trimming down the conversion time. In the world of user experience and conversion rate optimization, decreasing the conversion time is an essential consideration. 

What's Behind Reducing Conversion Time?


The basic concept is clear. Reduce the time between landing on a page and actual conversion, which will lead to more conversions.


It's clear that along the conversion funnel, customers drop out. It happens. Accept it. 


Time, not clicks to conversion, is the focus. 



Shaving Down Conversion Times


With this as the background, here are a few conversion tips to cut down time. Enjoy watching the conversion rates increase. 

Time is precious, especially in the busy life a consumer. Keeping their experience and navigation journey as positive as possible will shift the conversion rates. 

Call To Action: Clear and Simple


In the onsite journey, the call to action is the focus of the entire experience. Make the call to action the center of attention but crystal clear. Tell the consumer what they need to do- Sign Up Now, Click Here, Download. 


Don't beat around the bush. Be bold (in clarity) and Beautiful (in size and color). 



Sense of Urgency


Change the language of the landing page or web page to increase the urgency of the consumer. How does urgency look like on a website? Simple.

Add a countdown clock. Change the text to limited time only. Add a deadline to the deal. These textual changes make the consumer feel some pressure to convert. 

Design the Landing Page for Taking Action


Every consumer journey is different. There are fast readers and slow ones. Some take time to explore others skim first and then review the details a second time. 


Keep conversion at the focus. Create multiple opportunities for the visitor to convert by designing the page for optimal conversion opportunities. Add CTA buttons at each natural break point of text. Don't overload. 


Seamless 

This is a common conversion problem. Most sites make the conversion difficult by adding unnecessary pages to the funnel. Can the number of pages be reduced? Can the conversion be completed in without multiple actions or pages? Keep the pages down.

Create a Smarter Conversion Experience


Once the site has been revamped for cutting down the conversion times, there is still a challenge that visitors may make a mistake or not fill out all of the necessary information. 

To avoid drop out or abandonment issues, add a tool that directs and guides the user through the funnel. Enhancing the conversion experience through guided navigation is sure to increase conversion success.  

Summary


As with all conversion rate optimization and onsite changes, the number one rule is test, test, test.