JVL Jewelry Increases Sales by 7% with Toonimo
by Toonimo Apr 19, 2015
Toonimo is proud to share a customer success story, JVL Jewelry, which implemented the solution on its jewelry e-commerce site. Background: JVL Jewelry, an online wedding band retailer is recognized by the wedding industry as one of the leading online marketplaces for wedding bands. The Challenge: JVL Jewelry’s main challenge was differentiating themselves among the crowded market of online wedding jewelry sites. JVL sought to explain to their visitors about the personal touch they provide for online shoppers and guide their visitors through the online shopping and checkout process. Why Toonimo JVL Jewelry implemented Toonimo’s solution on various pages of their site to guide visitors through the shopping experience. With each new page, online shoppers were engaged with relevant facts about the items they were shopping, thus gaining a personalized online shopping experience. The Solution With Toonimo’s guided walkthroughs, JVL Jewelry successfully reduced support calls by 30%,  leading to an immense customer service costs savings for the company. Furthermore, Toonimo’s solution led to increased time on site and reduced cart abandonment. Overall JVL Jewelry experienced a 7% increase in sales.
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3 Must Have Onsite Conversion Tools: Yotpo, Toonimo and LiveChat
by Toonimo Jan 19, 2015
  Since its infancy, businesses have measured site traffic solely based on page views. With time, the development of digital marketing has shifted the methods of measure to include more onsite engagement and length of visit, and of course, conversion rate as critical metrics. In the world of e-commerce and online businesses significant resources are invested in driving traffic to an online business site.  Once the traffic does actually land on the site, the rate of onsite conversion spend is remarkably low. According to recent research, for every $92 a site spends on driving traffic to a website, businesses invest only $1 on increasing conversion potential and optimizing the site to boost sales. The difference between traffic to conversion is insane! Why are companies leaving so much potential money on the table? If the customer is already visiting, half the battle is already done. The extra mile of converting them is providing them with a customer friendly experience that guides them through the funnel. In some ways, the onsite conversion efforts could be more important than the traffic. Customer reviews are the most important testimonial an e-commerce business can find. Yotpo enables customers to leave and share their opinions about the products they've purchased. The tool brings the most valuable ones to the forefront of the site and shares the content to the various social channels. Additionally, the e-commerce site can then present these invaluable reviews in a visually appealing way for others to see. In short, Yotpo combines the value of customer testimonials and user generated content in a visually engaging way. As customer reviews grow, the company credibility grows. Positive feedback and positive consumer experiences are what Yotpo are all about. What's great about Yotpo is that it not only enables a e-commerce business to streamline new reviews, the tool also enables seamless integration of existing ones. This great feature, combines with the immediate post purchase email to customers brings the real time marketing to the forefront of any business. Toonimo   Clearly we're a bit biased but in the world of onsite conversion optimization, Toonimo offers some value that others don't. Toonimo enables a company to customize a character that will serve as a virtual salesman that responds to and engages with customer behaviors. Each page can be customized for specific triggers of onsite patterns. In short, Toonimo is like having a full time salesman without the overhead. The character is a virtual guide for customers to feel comfortable with their concerns and can walk visitors through the conversion funnel without feeling pressured. This is by far one of the more popular onsite engagement tools. LiveChat integrates relatively easily on most sites and enables a small window to be placed at the bottom of the screen. LiveChat then becomes a great way for alleviating customer concerns by allowing them to ask any questions directly to a sales or customer service team. The advantage of LiveChat is the real time engagement and interaction that customers and companies can maximize to convert more leads. In Short While money to generate and increase traffic is valuable, it doesn't always translate into sales growth. Companies should be focusing converting existing traffic and engaging visitors to stay longer on the site and increase the conversion potential. 
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Two Answers Provide Endless Split Testing Potential
by Toonimo Jan 15, 2015
  Any online business has read the endless articles, blogs and interviews with leading conversion experts about the need to conduct split tests. There are an infinite number of ideas about which type of split test or multi-variant test an e-commerce should implement. How many times can the leading blogs and articles suggest to switch the colors or shift text to the other side?! There are only so many options of what to do, but the key is drive business results not spend all the time testing! Is there a secret recipe to producing solid split testing ideas? Yes! The secret to generating consistently solid split test ideas- rich targeted data about the niche audience. That's it! Why is the targeted data so important? Because once a company has this information, then the testing potential is endless. How so? A company with this rich data enables them to get a deep understanding of the behaviors, preferences, lifestyle and interests of their audience. With this information, the split testing is a cinch. Equipped with this information, it still may be difficult for a company to identify opportunities. There are two fundamental questions about the data that will make all split tests a breeze. 1. What information does the company know about their customers and potential customers? This open-ended question enables the online brand to understand the pain points and passions of their target audience. Deep knowledge of consumers means knowing the answers to: Where do they spend most of their time? What do they do during recreation time? What sites are they visiting or frequent? What newspapers or blogs do they read? Monitor customer discussions via social media. Identify forums and groups that shed light onto conversations that the customers are interested in. Use survey tools to ask existing customers. What channels and digital opportunities are being presented by the competition? Perhaps they can offer insight on how to, or not to, market to the target audience. Ideally, reach out to existing customers with phone interviews or create focus groups to gain deep perspectives on the audience. 2. Looking ahead, where do potential customers want to be? This question is a great follow up to the first one because it looks at potential customers, sometimes even existing ones, at identifies what aspects of their ideal live a company can respond to. In this scenario, the split test focuses on answering questions such as: What are customers looking to learn? Or achieve in the coming months? What are they saving up to buy? What's on their wishlists for various sites (clothing, electronics, vacation). The goal with this question is to identify an emotional connection with potential customers. Look at the major brands within a specific target audience and mimic their delivery. Clearly, deep market research within a target audience shouldn't be the only means of split testing. This method does, however, offer much more granular material for unique A/B testing ideas, which should yield results for landing pages. To review, here are 3 steps. 1. Gain a deep understanding of the target market and their interests. 2. Find brands that resonate with their specific personality. 3. Bridge the product as a viable solution between their current status and where they aspiring to be.    
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How Can Visual Graphics Increase Conversions
by Toonimo Jan 11, 2015
  Even today, content remains king of the internet. While content is the dominant force online, it's being chased by strong visual graphics. In fact, often a solid picture can boost and tell an engaging story better than an entire product description. In the world of conversion rate optimization, content and carefully crafted calls to action are the main focus for many marketing professionals. Unfortunately, the graphic element of any campaign is not given the attention that it deserves. While we've discussed many aspects of conversion rate optimization from perspective of text, in this post we'll be covering the image based and visually engaging components necessary to increase conversion rates. While we can't state enough that testing is the most important aspect of any conversion rate campaign, here are our favorite image-based ideas to increase conversion efforts.   1. Justifying Images As we mentioned, graphics should only be used as a way to persuade consumers to purchase faster than a body of text. The best example of selling with visuals over words can be the travel industry. Often, travel companies or tourist destinations use graphics to sell the attractive sites and relaxing nature of the location. A few words are used to compliment the image. Why does the image sell so well? Simple. Because the sandy beaches of Hawaii or the amazing sunset in Aruba speak for themselves. Any consumer could easily imagine themselves there. No paragraph of text could do a better job.  While many landing pages understand the value of visuals, they seem to forget that consumer attention span is very low. Asking readers to spend precious time deciphering text or navigating beyond one page, will cause high rates of abandonment. Beyond being engaging, graphics and visuals can often highlight the product value in a more compelling way than words. Using pictures can impact the consumer purchase decisions and should be used sparingly and strategically. A great example of a visual describing and clearly defining its product value is Dropbox. The simplest design all the value and the landing page is clean and concise.   The intelligent use of visuals does a better job than any text could do. Don't you think? 2. Effective Images? Conversion rate optimization is tricky, especially in the e-commerce space. In the e-commerce space, convincing a customer to purchase is difficult but the quality of an image and its position on a page and how it is presented in context is critical to the conversion. Especially in such a highly visual digital marketing space, images are often more successful in converting customers. Sure, product descriptions need to be solid and well written, but no product will sell without a good picture. In e-commerce, pictures are the only way a brand can sell a product. Treat each image with care and be deliberate about its quality and placement. 3. Living Color Many brands attempt to remain true to the research about the psychology of colors and the famous associations between certain colors and consumer emotions. While all of this research does make a convincing argument, any color can be used to depict a strong brand sale. Imagine selling chocolate ice cream. The brown could be displayed as decadent. But that same chocolate brown could be used to sell a wallet. So while the color psychology is important, each brand should create value in the graphics it chooses by understanding all aspects of the image from color to unique selling proposition. While color does play a role in purchase decision, consumer reactions to color vary based on culture, context and environment.   How have graphics and colors impacted your conversion rates?  
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15 Conversion Optimization Tips- How to Increase Conversion Rates
by Toonimo Jan 02, 2015
Over the past few months, we've written many articles and pieces focused on conversion rate optimization and increasing onsite engagement. The challenge with all of our content is that Conversion Optimization tips and “Best Practices” are limited in value because they are broad and require testing to each specific business.  These tips should not be taken as recommendations, but rather as ideas that you could test. Each site requires careful analysis and consistent testing of specific conversion hypotheses. 15 Conversion Rate Optimization Tips to Increase Conversion Rates Location of Call-to-Action: Is it on the right or left side of the page? Value Proposition: Are the three most important points immediately obvious on the landing page? Credibility indicators: Have testimonials, reviews, awards or stats been integrated on the site to add more credibility? Specificity: Is the landing page content too broad? Can a specific product page drive more conversions than a category page? Reduce Distraction: Are there links, images, videos or text that can be eliminated? Improve Clarity: Can an image replace text to drive more interest? Too Many Options: Is the product being offered in too many choices (color/ style)? Try reducing it to one or two. Clarity: Increase clarity of the visuals by contrasting the image on a white background. Anxiety: Does the privacy policy evoke anxiety? Does it make people nervous? Try pairing the text down. Emotions: Consumers buy with emotions. What text or visual can excite their purchase decision? Privacy Link: Integrate a popup instead of having it on a separate page. Features vs Problems: Many companies sell the features of a product not the actual value. Sell the value and the problems it solves. On page lead gen forms vs. new page vs popup? Testing each format is important. Column Swapping: Change the look of the page by moving the column from left to right. Incentives on the Thank You page: Can some of the form fields be made optional? Consider offering incentives for filling them out. Bonus Tip: Onsite navigation guide: Consider integrating an onsite guide that directs visitors through the sales funnel. These are our favorite tips. We will continue to post some other conversion tips throughout the year, enjoy.
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10 Tips to Optimize Any E-Commerce Site Conversion
by Toonimo Dec 25, 2014
  Happy holidays to all! As people continue to share the holiday spirit and open the many gifts placed under the tree, here is our gift to you. As we know, an e-commerce site is both a storefront and a virtual salesperson for any business. The site, like a store, should be pleasing to the eye, simple to navigate and engaging to the consumer at all times. Consumers visit an e-commerce site with the intent to buy, so the entire site should be approached with their intentions in-mind. Keeping the site simple, clear and seamless will encourage more sales and conversions. To help spread the holiday spirit, we've narrowed the conversion optimization process into 10 basic tips. These tips will make any e-commerce site into an highly optimized sales funnel.   1.  2.5 seconds is all it takes That's right. Most consumers will scan a site in search for a particular item in just 2.5 seconds. Will they be able to navigate and find a product within that limited time frame? E-commerce sites should have the data metrics to identify repeat customers or visitors. With that information, zero in on the products they've searched for previously and use them to retarget their interests. If the site knows who the customer is, where they visit, and what products they're interested in, make the process a cinch. Enable them to buy without hassle. Identify these points and encourage consumer participation in the process by integrating a virtual chat system or a virtual agent to bring the site to life. 2.  Incentives  Customers always enjoy a good deal. Make the incentive clear with a strong call to action. The button should be big, bold and striking. The incentive to buy now could also encourage conversions. Give customers a reason to take action by offering them something for free. Free could be an e-book, a guide, quote or shipping. Are all of the actions be positioned above the fold? That's where most consumers stay. So keep the calls to action within this frame. 3.  Create Value The key to high converting sites are the value propositions that are clear from the initial point of contact. Why should the visitor take action? Is it clear? Are the offers clear? Is pricing listed in a place that's obvious? Is the quality of the product and brand clearly placed for viewers? Once again, are the products strategically placed in an engaging manner ABOVE THE FOLD? 4. Conversion Made Easy How are the featured products displayed? Is there a separate section that highlights them? Is there a place for customers to chat with a salesperson? Or is the phone number placed for easy access? 5.  Cues that Direct As consumers scan sites very quickly, the best way to guide them through the site is with visual cues that direct them to the call the action. Make their journey simple by offering directions and graphics that are obvious. 6.  Build Trust With so many online businesses, many consumers are wary about e-commerce sites and the company that stands behind the product. Show any seals or certificates on the home page and on the checkout page to build trust with the consumer. In addition to BBB, SSL seals, and gateway seals, having social buttons that show a brand to be active on social media channels also reflects a sense of trust. 7.  Is EVERY landing page ready for conversion? Simply stated, every page should include a call to action. There's no reason for excuses. Any page that is live, should be considered prime real estate for consumer conversion potential. Are there any categories without products? Are the high trafficked pages or most viewed optimized with large buttons encouraging consumers to 'add to cart'? 8.  Service Location?  Can consumers easily reach the customer service agents? Or contact the store? Are there any shipping restrictions? Place this information in an accessible location. It's important and builds on the trust factor mentioned in number 6. 9.  Room for Text? With all the focus on products, images, graphics, and triggers, we haven't even mentioned the word text. For many reasons, mainly SEO related, a paragraph or two of text is critical to include on any site. The text also can explain product value. The trick is to make the text clear and concise without being overly focused on the sale. 10.  Navigate with Colors Colors can evoke emotions among consumers. Allow the site to be filled with colors that build confidence, interest and trust. A mixture of colors is acceptable but should be carefully considered as not to distract the customer conversion process. Happy holidays and good luck!
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